The Criterion Methodology
All programs are built on Energy Leadership - a proven framework for understanding stress and shifting leadership effectiveness under pressure - combined with ICF coaching standards and ethics, cultural intelligence across EMEA markets, and practical, real-world tools that deliver measurable results in weeks, not years.
Who We Work With
Trusted By Leaders At
Walmart, Mastercard, UAE Space Agency, bain & Company, BlackRock, Alstom, GE Vernova, ENOC, Walkers Law, Boeing and many others.
For Individuals
A five month coaching program for senior women ready to stop overthinking and lead with complete confidence.
Eliminates decision paralysis and builds unshakeable leadership influence and confidence.
one
The Energy Leadership Intensive
Programs Offered
- Includes the world-leading Energy Leadership Index Assessment and personalised debrief and development plan.
- Proven coaching used by leaders at Google, Mastercard, Walmart and Boeing
- 10 bi-weekly coaching sessions, email support and 90 day follow-up
- The Executive Confidence Intensive ( 10 weeks)
- The Leadership Transitions Intensive (6 weeks)
- Energy Leadership Deep Dive (3 weeks)
For Teams
A half-day (3 hours) or full day (6 hours) for teams navigating change. Transforms decision paralysis into action,, builds cohesion, trust and the self-awareness teams need in times of uncertainty.
- Reduce decision-fatigue, overthinking and the stress that derails performance during transitions.
- Teaches practical application of Energy Leadership principles, which teams can use immeadiately.
- In-person delivery in Dubai or regionally for up to 25 participants. Includes post-workshop resources and 90 day-follow up.
two
Leadership Transition Workshop
For Organisations
Bespoke leadership solutions that are as unique as your organisation. We design executive coaching cohorts, women's leadership development programs, executive team off-sites, all using the world-leading Energy Leadership methodology, tailored to your context and culture.
Fully customised to your needs, timelines and budget.
Three
Custom Leadership Development
"Deema helped me shift my mindset in a more senior, global role. I'm learning to trust my instincts, stop overthinking, and show-up without second-guessing myself. I've earned my seat at the table, now its time to own it and shine"
"Through our work together, I was able to cut through the noise and get clear on my direction, priorities and strengths as a leader. Deema has a rare ability to ask the right question at the right time, always balancing challenge with empathy.
Her approach is structured yet deeply personal, creating space for reflection while driving real progress"
"Deema delivered a truly engaging, very practical workshop delivered to over 100 MEA employees. Feedback was extremely positive. 95% of participants said sessions were highly relevant, proving Energy Leadership™️ isn’t a nice to have” but essential to high performance.
